Startup Consulting
Track key SaaS metrics, runway, unit economics, and milestone progress
Startup Health Score
Org Efficiency
$125K
MRR
+12% MoM
$2,400
CAC
-8% MoM
$18,000
LTV
+5% MoM
3.2%
Monthly Churn
-0.3% MoM
$85K
Monthly Burn
Stable
52
Rule of 40
Above threshold
MRR Growth & Churn Analysis
Unit Economics Breakdown
| Average Contract Value (ACV) | $6,000/yr |
| Customer Acquisition Cost (CAC) | $2,400 |
| Lifetime Value (LTV) | $18,000 |
| LTV : CAC Ratio | 7.5x |
| CAC Payback Period | 4.8 months |
| Gross Margin per Customer | 78% |
| Avg Customer Lifespan | 31 months |
| Net Revenue Retention | 112% |
Risk Assessment
Market RiskMedium
Growing TAM but increasing competition
Product RiskLow
Strong PMF, positive NPS of 52
Team RiskMedium
Key person dependency on CTO
Financial RiskLow
14+ months runway, improving margins
Competitive RiskHigh
Well-funded competitor entering market
Milestone Tracker by Funding Stage
| Stage | Key Milestones | Target Metrics | Status |
|---|---|---|---|
| Pre-Seed | MVP, first 10 customers, PMF signal | $10K MRR, 5+ paying customers | Complete |
| Seed | Product-market fit, repeatable sales | $50K MRR, LTV/CAC > 3x | Complete |
| Series A | Scalable acquisition, team buildout | $200K MRR, 100+ customers | In Progress (63%) |
| Series B | Market expansion, profitability path | $1M MRR, Rule of 40 > 40 | Future |
Runway Calculator
14.1
Months of Runway
Without Growth
14.1 mo
With Growth
19.8 mo
Cash-Out Date
Apr 2027
Key Ratios & Scores
LTV : CAC Ratio7.5x (target: >3x)
Magic Number0.82 (target: >0.75)
Rule of 4052 (target: >40)
Burn Multiple1.8x (target: <2x)
Quick Ratio (SaaS)3.2 (target: >4)